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News Release: Epson Malaysia and artist Nini Marini collaborate to bring art to her fans using Epson Technology

Press Release   •   Aug 29, 2016 00:00 GMT

  • Epson Malaysia, in partnership with local print provider Sulong Digital Labs, enables Malaysian artist Nini Marini to transfer her art creations onto a string of different materials: From ceramic tiles to wall decorations, fabrics and even onto metal.

[Kuala Lumpur, August 29, 2016] – Epson, the world leader in digital imaging and printing solutions, continues to showcase its leadership in innovation by enabling popular Malaysian artist Marini Ramlan to recreate her designs and art on a host of materials including ceramic, fabric and even metallic materials.

This innovative print process, managed and printed by Malaysian printing solution provider, Sulong Digital Labs, allows fans of Marini’s art to ‘own’ a piece of her creations without Marini having to recreate her art repetitively, thereby making it accessible to all who love art.

“Art is who I am; there is no need for definition - that is the beauty of art. When I’m done with my art, I’m completely happy,” says Marini, or Nini as she’s affectionately known. “I never want my art to be merely just a work - when you do something you love, it’s not work!”

“Thus, to be able to just paint once and replicate my art via Epson’s printers using Sulong Digital Labs’ expertise means that my fans are able to own my creations in a very creative way, and this makes me happy,” Nini adds.

For Epson, the chance to work with Nini is a great opportunity to showcase the versatility of its range of SureColor Printers, that are able print on ceramic, fabric and even metallic materials. The process of transferring Nini’s art onto fabric is done by two Epson SureColor F-Series dye sublimation printers, namely: The Epson SureColour F6070, which can print up to 44-inches in width; and the SureColour F9270, which can print up to 64-inches in width.

Dye sublimation printers are specialised devices designed to produce high photo quality colour artwork that can be transferred onto polyester and polymer-coated substrates, as well as onto textiles and gift items such as mugs, wooden plaques, plastics and fabrics.

Both the Epson SureColor F6070 and Epson SureColor F9270 dye sublimation printers use Epson’s proprietary technology known as Micro Piezo™ and PrecisionCore™ TFP head technology. The Micro PiezoTM printheads, unlike thermal inkjet systems, eject droplets of ink via mechanical pressure and do not use heat, making it compatible with a far wider variety of inks and mediums. By precisely controlling the volume of ink contained in each droplet of ink, Epson Micro PiezoTM printers not only generate virtually no wasted ink, they also ensure that sharp, rich and virtually grain-free images are rendered at all times. Meanwhile the PrecisionCoreTM printhead technology delivers speed, precision and durability for highly efficient and reliable production runs.

Using this process, Nini’s art can be transferred to so many different materials, and it’s a great way for the artist to make her creations available to everyone.

Making art with various materials

Nini begins by expressing her art on canvas first. Next, she digitises her artwork, which involves taking a high resolution photo of her painting. The colours in the image are then touched up and laid out by a graphic designer in the ideal format suitable for printing output. This final digital image is then printed on a dye sublimation paper in Sulong Digital Labs’ faclities using Epson SureColor F series dye sublimation printers.

Sulong Digital Labs is a homegrown company based in Shah Alam which has been in operation for 15 years. The company specialises in printing customised gifts including luggage tags, magnets, metal prints and more recently, fabric and textile sublimation prints.

According to Nasuha Suhaili of Sulong Digital Labs, her company chose to work with Epson printers because they have great colour calibration and they print out accurate colours, matching exactly what we are able to visualise on the computer screen.

“The accuracy factor is crucial for our business as we work together with many designers and corporate companies, who demand colour accuracy,” she explains. “The production time to produce a print is also very good. Aside from this, the printer is also very user friendly, which is a plus point because we do not have to spend a lot of time learning how to operate it.

Besides these benefits, Nasuha also feels that Epson’s after sales service is great and very reliable. When Sulong Digital Labs first bought the two Epson SureColor printers, they were given on-site training and support. When faced with certain technical problems, Epson would send over professional technical support to solve them.

These benefits have also given Sulong Digital Labs a chance to expand their business and to diversify into other areas it had not done so in the past.

“I see a great potential with the printing services that we provide – powered by Epson’s SureColor dye sublimation printers – as we are able to penetrate various market segments such as fashion, corporates, home decoration and fine art and photography.”

For Nini, the colour accuracy produced by both Epson SureColour printers makes it a real joy to work with. These printers transfer Nini’s art onto so many different surfaces and materials, providing versatility and flexibility to the process. It enables Nini to have almost endless possibilities as an artist.

“What I really love about this collaboration with Epson is not only for fans who love my art to take ‘a piece of me as an artform’ home, but also for the other artists. This is one of the best ways to potentially sustain ourselves financially by doing something we truly love.”

About Epson

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 67,000 employees in 90 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts. http://global.epson.com/


About Epson Southeast Asia

Since 1982, Epson has developed a strong presence across major markets in Southeast Asia. Led by the regional headquarters, Epson Singapore Pte Ltd., Epson Southeast Asia spans an extensive network of 10 countries, and is responsible for delivering and supporting Epson’s cutting-edge consumer and business digital imaging products to the customers of these markets through its comprehensive infrastructure of over 360 service outlets, 10 Epson solution centres and 8 manufacturing facilities. http://www.epson.com.sg


About Epson Malaysia

Epson began operations in Malaysia in 1991 as Epson Trading (M) Sdn Bhd before being incorporated as Epson Malaysia Sdn Bhd. The company has the exclusive rights to market, distribute and support a complete range of leading-edge Epson consumer and business digital imaging products in Malaysia and Brunei. Today, Epson Malaysia has 84 employees and an extensive network of 61 authorised service outlets throughout the country. For more details, please visit www.epson.com.my or connect with us at www.facebook.com.my/EpsonMalaysia

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