Kuala Lumpur, Malaysia, May 16, 2018 –
Epson, a world leader in digital imaging and printing solutions today, continues to gain market traction and achieve leadership position in its ink tank printers and projectors segments in Malaysia, driven by the company’s focus on developing its core technologies in four key pillars of innovation – inkjet, visual communications, wearables and robotics – to drive growth.
Epson Malaysia recorded consistent growth over the recent years with FY2017 following suit with a double digit 18% growth over FY2016, which saw the printer division contributing 57%, and 31% from visual products. Big market winners for the company this year with strong growth include entry level ink tank system printers, projectors and professional printers.
“2017 has been a promising year for Epson Malaysia and we have seen good market acceptance for our products, as the market recognises our heritage and expertise in developing high performance precision technologies. This has led to strong growth across various Epson product segment,” said Daisuke Hori, Managing Director of Epson Malaysia.
Epson aims to grow its overall sales revenues, focusing on the development of strategic products, such as Epson's inkjet products; the WorkForce Enterprise and WorkForce Pro (RIPS – Replaceable Ink Pack System), high brightness projectors, the ColorWorks label printers, professional printers and scanners.
“As a long-term plan, Epson will be concentrating on high growth potential markets in a range of business segments. In line with this, we’re embarking on a new brand campaign called “It’s in The Details” that differentiates Epson in the B2B market place,” he added further.
Ink Tank System Printers and Business Inkjet Printing
Driven by its Micro Piezo and PrecisionCoreTM printhead technology, which has been incorporated across its business and ink tank system printers to ensure versatility, durability, quality, speed and reliability, Epson ink tank printers enjoyed 25% growth over FY16.
In FY17, Epson business inkjet printers such as WorkForce Pro and Workforce Enterprise gained much recognition and acceptance in the market. This was due to Epson’s breakthrough technology in printing innovations, as well as new partner coverage and strategic end-user engagement.
“This year, Epson will be increasing its focus on mid to high segment using ink tank system printers with Wi-Fi capabilities. We are set to maintain sales for entry level ink tank system printers, as we increase overall market share,” said Danny Lee, Director, Sales & Marketing, Epson Malaysia.
Epson targets to increase its market share (IDC) to 20% for the inkjet printer main unit, while also maintaining its No. 1 position in CISS (Continuous Ink Supply System) printers category.
“To achieve this target, Epson is increasing its effort to convert high print volume laser users, i.e. corporate and government sector, with Epson new business inkjets offering high print volume.,” added Lee.
Deemed a big winner in the 2017 financial year, Epson saw strong growth for professional printing, recording overall growth of 18% with major contribution coming from signage and textile main units and consumables.
Furthermore, Epson reported double digit growth of 18% in the signage printers segment, which saw it gaining market traction and earning the No.1 market share position in the signage printer category. With 45% growth in textile printers, Epson goes on to maintain its No.1 market position for photo/graphics and textile printers segment.
This growth was made possible with strong product line up, coupled with pioneering innovation in large format graphics printing. At the core of Epson’s professional printers is its PrecisionCoreTM printhead technology consisting of the Thin-Film Piezo (TFP) print chip that delivers unmatched efficiency and quality, which helps customers to strengthen their business and lower their overall total cost of production.
“Epson’s strong performance in the digital textile printers segment is also a testament of the market acceptance of our technology and industry shift to digital to support the demand for short-run print jobs,” added Lee.
For this segment, Epson intends to maintain its No.1 market share in all genres of the market for FY2018.
Despite stiff competition in this segment, Epson has achieved 29% growth for business projectors with higher contribution from project closure, while also maintaining healthyrun-rate volume.
“Superior innovations such as the revolutionary 3LCD and laser projection technology has enabled Epson to offer the market a myriad of holistic and integrated solutions in a truly immersive way in areas such as education, corporate, home, retail, as well as business and consumers,” said Lee.
In addition to strong growth in the high brightness projector segment, he added that home projectors also grew 14% due to Epson’s competitive model line-up.
Moving into FY2018, Epson aims to maintain its projector market leadership with 47% market share (FutureSource Consulting), primarily contributed by its laser desktop projectors with 4,000 - 6,000 lumen, as well as the introduction of new products for retail, F&B, and hospitality industry.
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, watches and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 76,000 employees in 87 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.http://global.epson.com/
About Epson Southeast Asia
Since 1982, Epson has developed a strong presence across major markets in Southeast Asia. Led by the regional headquarters Epson Singapore, Epson’s business in Southeast Asia spans an extensive network of 11 countries with a comprehensive infrastructure of close to 500 service outlets, 7 Epson solution centres and 7 manufacturing facilities. http://www.epson.com.sg
About Epson Malaysia
Epson Malaysia Sdn Bhd was established in Malaysia in 1991 as Epson Trading (M) Sdn Bhd, a sales company of the Seiko Epson Corporation, Japan. The company has exclusive rights to market, distribute and support a complete range of leading-edge Epson consumer and business digital imaging products in Malaysia and Brunei. Today, Epson Malaysia has 84 employees and an extensive network of 59 authorised service outlets nationwide. For more info, please visit www.epson.com.my or connect with us at www.facebook.com.my/EpsonMalaysia