Epson Malaysia

In many industries, one of the most significant side effects of increased output is impact on the environment, with greater use of resources affecting carbon footprint. For businesses, it can be a tricky balancing act to weigh productivity against sustainability, but the two do not have to be mutually exclusive.

This is the premise of Be Cool, the new printer sustainability campaign launched by Epson Southeast Asia. The regional campaign was created to remind customers that it is possible to maximise efficiency and productivity while reducing environmental impact. Banking on the brand’s expertise in innovation, businesses can choose to Be Cool and discover how Epson technology makes the sustainable choice a simple one.

As part of this campaign, a virtual forum themed “Building Business Resilience through Sustainable Technology” was held in Malaysia to drive conversations surrounding environmental-friendly business practices and its impact in the recovering economy. The forum also includes a Memorandum of Understanding signing between Epson Malaysiaand leading environmental NGO EcoKnights on the partnership for Be Cool campaign which includes RM20,000 donation for trees planting initiative.

The campaign is fuelled by Epson’s range of EcoTank and Business Inkjet printers that use Heat-Free Technology to deliver advanced benefits over laser and thermal inkjet technology. It also features the world’s first[1]dry process office paper making system, PaperLab.

“Our Be Cool campaign demonstrates how Epson’s Heat-Free Technology and PaperLab can transform the way businesses work by helping increase productivity while saving on energy consumption and the use of resources. By making the switch to our cool products, businesses can take an active role in the journey towards promoting greener, more sustainable businesses across Southeast Asia,” said Tan May Lin, Regional Director for Epson Sales Division, Retail Products, and Regional Brand & Communications.

Printing can Be Cool

Be Cool brings three product lines front and centre to highlight how its eco features can help significantly streamline processes and give businesses a competitive advantage.

Epson’s Heat-Free Technology ensures that its EcoTank and Business Inkjet printers use no heat in the ink ejection process, which means less power consumption and more savings on electricity costs.

With this original technology, no heat is required for printer warm-up, allowing you to save time with consistent high-speed printing. Since inkjet printers do not have fusers that need heating, less energy is consumed, resulting in cost savings for the business. Epson’s EcoTank and Business Inkjet printers also use fewer parts and consumables that require replacement which minimises user intervention and increases productivity.

Pushing the envelope on environment-friendly technology is Epson’s first in-office paper recycling system, PaperLab. Powered by Dry Fiber Technology, PaperLab turns wastepaper into new paper, using a virtually dry process[2], in just 3 minutes[3]. It uses only about 1/100^th[4]of the water it takes to make an equivalent mass of ordinary paper so that businesses conserve water while reducing the volume of paper that must be transported to off-site recyclers.

When data security is crucial for your business, PaperLab delivers absolute certainty that key confidential waste is safely and effectively destroyed. It removes toner and inks and reduces the wastepaper into fibers. This means information stays safely on site with no need to trust external contractors.

With PaperLab’s unique technology, water is conserved, less heat is used, carbon footprint is reduced, and wood resources are saved. Combined with Epson’s heat-free printing solutions, PaperLab helps build a recycling loop in the office and promotes a circular economy for businesses.

Make the switch

By highlighting the synergy between Epson’s Heat-Free Technology or Dry Fiber Technology with the products’ productivity features, the Be Cool campaign presents how performance and sustainability can go hand in hand and urges businesses to make the green choice with Epson’s business solutions.

To learn how you can make the switch to sustainable technology, visit www.epson.com.my/becoolor get in touch with your local Epson Authorised Dealers.

Epson leads the ASEAN* market as the No. 1 brand in the textile dye sublimation printer category since 2015, according to global market intelligence provider, IDC**. This demonstrates how Epson is the ideal partner for customers who require versatile textile dye sublimation solutions for a variety of applications and production levels.

Epson’s SureColor dye sublimation series allow businesses to save time and money producing high-quality sportswear, apparel, soft signage, and home furnishings such as sofa covers, table runners or curtains. All of the products in the range are entirely designed and manufactured by Epson to ensure its reliability, effortless performance and low running costs. The SureColor dye sublimation printer range showcases Epson’s industry-leading PrecisionCore^® printhead technology and UltraChrome^® DS Inks to ensure vibrant output and high productivity with minimal downtime.

Going big on the details enabled Epson to maintain its leadership in the dye sublimation printer category in ASEAN* for 4 years, and provide customers with a total solution for high quality custom fabrics. For fashion designers and entrepreneurs, the SureColor dye sublimation series is easy and quick to maintain, making it ideal for dynamic and demanding production conditions for a wide range of textiles, whether a customer is printing for a single catwalk garment or a longer run. The SureColor range guarantees impressive results time after time for polyester fabric and promotional goods with no pre-treatment necessary, and includes Epson’s first dye sublimation printing solution with pink and yellow fluorescent inks, the SC-F9430H, to set the customers’ creativity free and further expand application opportunities.

Photo 1: Epson SureColor SC-F10030 Dye Sublimation Printer

Pushing the boundaries in textile printing further, Epson also introduced its first ever 76-inch large format printer designed for businesses with higher printing demands. The Epson SureColor SC-F10030 is the first in Epson’s textile large format printer genre with four new PrecisionCore™ Micro TFP printheads and a maximum print speed of 255 sqm/hr, which enable high productivity in continuous printing on larger surfaces.

The SC-F10030 comes bundled with an Epson Cloud Solution PORT that allows users to check the status of the connected printer easily from their PCs or smart devices through a Production Monitor and easily troubleshoot as required. This added solution provides remote monitoring, enabling accurate failure diagnosis and prompt responses to inquiries.

“We are continuously innovating to provide textile printing solutions that offer precision design with effortless performance. The synergy of Epson’s PrecisionCore^® printhead technology and UltraChrome^® DS inks makes the SureColor dye sublimation printer range capable of offering new creative textile applications with accuracy, productivity, reliability and sustainability,” said Dickson Lee, Senior Manager, Commercial & Industrial Department, Epson Malaysia.

*ASEAN – Indonesia, Malaysia, Philippines, Thailand, and Vietnam

**Source: IDC Quarterly Industrial Printer Tracker, 2019